-
Tips
How to Equip Your Front Line
The people that make up your front line — whether they are your embroiderers, customer service reps, or part-time staffers…
Read More -
Tips
Responding to “How Much Do You Charge?”
Are you in need of some good jumping-off points when customers come in asking for a quote? Here are some…
Read More -
How can shops shake up their marketing efforts?
One of the most successful ways to change up your marketing is to stop talking about your products and start…
Read More -
How can a business tell if it has a marketing problem?
It’s easy to tell when you have a problem with your embroidery machine. It is usually more than evident when…
Read More -
How can embroiderers best manage inventory and plan for product selection?
Control the amount of inventory you keep on hand. It is almost guaranteed that if you have 25 navy T-shirts,…
Read More -
What’s the best use of space for my embroidery startup?
Nearly half of this industry is made up of home-based businesses, but there are also those retail and commercial/industrial locations,…
Read More -
Tips
How to Be Different
Standing out from the crowd sounds like a simple thing. Just be different in some aspect. But how do you…
Read More -
What’s one way to deal with a high-maintenance customer?
Some customers require much more effort on your part. They are “high maintenance” kind of people. They take forever when…
Read More -
What are some ways businesses can stand out from the crowd?
Give these four simple methods a try: Take a different approach. When you know you are going up against others…
Read More -
How can I use Instagram to market and promote my business?
Whether you are already using Instagram, or you are a newbie to this platform, here are nine tips on how…
Read More -
Tips
7 Questions You Need to Ask Before Quoting a Price
While there are advantages to having a printed price list for embroidery quotes, there are still variables that will alter…
Read More -
Is it possible to embroider on the back of a mesh cap?
Some people think it’s impossible because of all the holes in the mesh. But with the right stabilizer, you can…
Read More -
How can embroiderers ensure they’re accurately quoting jobs?
To quote a price accurately, you need to know or get at least a rough estimate of the following details:…
Read More -
Why can’t I find retail styles in the wholesale market?
The manufacturing model for retail apparel is completely different than the model for our industry. In the retail industry, the…
Read More -
Do I need to have my offerings available somewhere online?
If potential customers can’t find your business online and on social media, you may as well not exist. They’ll find other…
Read More -
Education
5 Marketing Tactics Every Business Could Use
Running a small business is tough. If you are a small operation, you have so many things going on, from…
Read More
