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What do I do when a customer says they can get services down the road for cheaper?
I am always amazed at how many customers say this to business owners in our industry. These same customers would…
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How do I approach a job of 48 jackets with tackle twill on the back if I don’t like working with appliqué?
Say yes to the order and contract out the jacket backs to a production house that does appliqué regularly. Make…
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How can I make my customer comfortable enough to commit to the sale?
Every team knows that there is an incredible advantage to the home field. Offer to meet with customers at their…
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What’s an out-of-the-box way to handle the competition?
Instead of feeling frustrated or threatened by the competition that are offering apparel decoration services, consider that these companies can…
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