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What can shops do to better present themselves to potential customers?
One of the most important places to make an impact and probably one of the most overlooked is the visual…
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Tips
Word to the Wise: Focus on Your Current Customers
It is tempting to chase new business. We always hear that to build a business, you must attract new customers.…
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Tips
A Word on Defining Business Success
What is your definition of a successful business? If you have not set any benchmarks, how will you know when…
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Tips
Competing with Hobbyists: Just Do You
Have you ever posted something you embroidered on social media because you were just tickled with how it came out?…
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Tips
The Curse of the Cottage Industry
The industry of apparel decoration is made up of a diverse mix of business models. Traditional retail storefronts make up…
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What can shops do to stay memorable?
Be consistent. If you want people to remember who you are and how you can serve them, make it easy for…
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How can shops better identify and meet their customer’s needs?
Here are some examples and some different ways to identify and then meet your customer’s needs. A customer requests a…
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What is there to consider when shopping for embroidery software?
There are lots of embroidery software options available. Again, there is no clear cut, “You should definitely get brand X…
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Tips
How to Equip Your Front Line
The people that make up your front line — whether they are your embroiderers, customer service reps, or part-time staffers…
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Tips
Responding to “How Much Do You Charge?”
Are you in need of some good jumping-off points when customers come in asking for a quote? Here are some…
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How can shops shake up their marketing efforts?
One of the most successful ways to change up your marketing is to stop talking about your products and start…
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How can a business tell if it has a marketing problem?
It’s easy to tell when you have a problem with your embroidery machine. It is usually more than evident when…
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How can embroiderers best manage inventory and plan for product selection?
Control the amount of inventory you keep on hand. It is almost guaranteed that if you have 25 navy T-shirts,…
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What’s the best use of space for my embroidery startup?
Nearly half of this industry is made up of home-based businesses, but there are also those retail and commercial/industrial locations,…
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Tips
How to Be Different
Standing out from the crowd sounds like a simple thing. Just be different in some aspect. But how do you…
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What’s one way to deal with a high-maintenance customer?
Some customers require much more effort on your part. They are “high maintenance” kind of people. They take forever when…
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