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Education
What is Your Time Worth?
The year stretches out before us, full of possibilities, and ideally, full of profits. This is an excellent time to…
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Features
Skip the Chit Chat to Make the Sale
We all have to make sales in order for our businesses to survive, much less thrive. Many apparel decoration professionals…
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Education
Top 3 Apparel Decorator Strategies
Independent business owners need to know how to rapidly adapt and even transform their apparel decoration businesses in today’s market.…
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Education
15 Ways to Find New Apparel Decoration Customers
How to find customers (aka marketing) is the second most discussed subject we cover with NNEP members and apparel decoration…
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Education
Is Your Embroidery Business Stuck?
Many embroidery businesses are stuck. You have made it through the startup phase, and it seems likely that your business…
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Tips
A Word on Profit and Savings Goals
Set your revenue goal for the current year. Write it down and post it where you can see it daily.…
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How can shops determine the jobs they should and shouldn’t take?
When it came to my embroidery and apparel decoration business, I discovered that sometimes, it was not a good idea…
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What can shops do to better present themselves to potential customers?
One of the most important places to make an impact and probably one of the most overlooked is the visual…
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Tips
Word to the Wise: Focus on Your Current Customers
It is tempting to chase new business. We always hear that to build a business, you must attract new customers.…
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Tips
A Word on Defining Business Success
What is your definition of a successful business? If you have not set any benchmarks, how will you know when…
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Tips
Competing with Hobbyists: Just Do You
Have you ever posted something you embroidered on social media because you were just tickled with how it came out?…
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Tips
The Curse of the Cottage Industry
The industry of apparel decoration is made up of a diverse mix of business models. Traditional retail storefronts make up…
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What can shops do to stay memorable?
Be consistent. If you want people to remember who you are and how you can serve them, make it easy for…
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How can shops better identify and meet their customer’s needs?
Here are some examples and some different ways to identify and then meet your customer’s needs. A customer requests a…
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What is there to consider when shopping for embroidery software?
There are lots of embroidery software options available. Again, there is no clear cut, “You should definitely get brand X…
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Tips
How to Equip Your Front Line
The people that make up your front line — whether they are your embroiderers, customer service reps, or part-time staffers…
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