Tips

Call Back Existing Customers

The benefits of further developing your relationships with existing customers.

Study after study has shown that the cost to do more business with existing customers is far less than finding new customers. Also, new customers come along with the expense of setting up new accounts in your system and training them on the way you need things done for efficiency.

An existing customer has all of their questions answered and knows that they can trust you to handle their project. I have seen companies that build their company around their customers get gifted with open purchase orders and are allowed to fill in the blanks. Their customers trust they will do what is right by them and the right solution will be used for them at the best possible price.

-Aaron Montgomery, MontCo Consulting, 2 Regular Guys

Read about how to be a customer-centric business in the September ’18 issue of A&E.

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of OurSuccessGroup.com. Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast (www.2regularguys.com) He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released smallbusinesssaturdayspodcast.com.

Related Articles

Back to top button