-
Features
Relevance of Event-Based Marketing in the Digital Age
All of these events are great opportunities for face-to-face interaction with your customers and potential customers. It can be difficult…
Read More -
Education
3 Tricks to Eliminate Transfer Lines in Sublimation
Aside from ghosting, the other major issue sublimators face is the dreaded transfer paper lines. Once those show up on…
Read More -
Features
Boost Your Social Media Posts
The benefit of boosting social media posts is that you actually get your posts read. All of us on social…
Read More -
What are some popular design trends I can apply to my sublimated products?
This particular design trend has been around for a little while but is still popular: chevron patterns. The great part about this…
Read More -
What is the key to long-term profit?
Change how your company looks at your customers and make sure everyone from the top, down makes their decisions based…
Read More -
What does it mean to be a “customer-centric” business?
To be a customer-centric business, you construct your business around what your customers need and how you can best serve…
Read More -
What are some of the promotional products opportunities surrounding the school market?
As people are clamoring for personalized products and not only T-Shirts, there are tons of opportunities. Start working this market…
Read More -
How does B2B marketing differ from B2C?
These two types of markets are both different and yet still similar. First, we should define these two acronyms. B2B…
Read More -
Education
Set Your Sublimation Niche
Many people I talk to about niche marketing seem opposed to it in the beginning as there is some confusion…
Read More -
Bring All-Over Sublimation to Promotional Items
When I think of all-over sublimation shirts and promotional products, I think of standing out from the crowd. Behind writing…
Read More -
What is the biggest challenge to sublimating hard substrates?
The biggest challenge with hard substrates, to me, is dialing in your transfer process on all the different types of…
Read More -
What can apparel sublimation do for my shop?
First and foremost, adding sublimation checks a pretty unique box for the apparel decorator that allows them to offer other…
Read More -
What are some out-of-the-box substrates to sublimate?
There are so many items we interact with on a daily basis that are sublimated – things we don’t even…
Read More -
Education
Try This: Sublimate an Award Plaque
With sublimation, you can turn any image into a vibrant and permanent memento or piece of art. Take a look…
Read More -
Education
Sublimation Tip: Track all of your costs
The biggest factor in understanding how to price a sublimated product is tracking all of your costs. Let’s say you are…
Read More -
Education
Picking the Right Interview Questions
In interviews, we typically pose vague questions such as, “For this position, we are looking for someone who can multitask –…
Read More