The Importance of Polyester

What is it about polyester and sublimation?

The ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration. The ideal surface for bringing vibrant images in sublimation is 100 percent polyester.

Polyester has changed dramatically in recent years, and it’s something consumers look for when making their buying decisions. Polyester also allows for the softest hand available in decorated apparel with no stuck-on plastic or vinyls. Traits like these allow you to sell these garments for a premium price, as the perceived value is greater than other apparel in the market.

-Aaron Montgomery, MontCo Consulting, 2 Regular Guys

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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