Custom Gifts / Promotional Products
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Education
Try This: Laser-Cut Neckties
With Father’s Day fast approaching, help your customers ditch that boring old necktie for dad this year. Using your laser…
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How do you do frame measurements properly?
Framers always measure their frames as ID (inside frame dimension). The best way to think of this is when looking…
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Education
Create Vintage and Retro Images for Sublimated Photo Gifts
Using layers in Photoshop with various transparency settings and layer blend modes makes experimentation with retro image effects easy. The…
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What benefits can heat-printed monograms bring my business?
In an episode of STAHLS’ TV, Stahls’ educator Jenna Sackett goes over ways personalized products can earn you profit in your…
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Education
Engrave Away the Background for a Gift Decorated with Laser Foil
In CorelDRAW, apply a white fill color to the logo. Next, use a solid back color-fill to create a background…
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Strategies to Sell Wholesale Items to Organizations for Fundraising
My suggestion is to promote two different strategies to an organization: selling inside and selling outside. Inside campaigns focus on…
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Education
Custom Jig for Engraving a Baseball Bat on the Rotary Indexer
My shop recently ran into a problem engraving handmade baseball bats. The first issue was that when we laid the…
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Education
Dessert and Decoration? The laser engraved créme brûlée experiment
Believe it or not, food personalization holds a wealth of opportunities for custom engraving shops. Not only does it allow…
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Help Clients Integrate Promotional Products into Their Marketing Plan
No matter what you call them, promotional products and ad specialties have one thing in common: the proven effect of…
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Education
Father’s Day Sublimation Ideas
Help celebrate the best dad ever with a sublimated Father’s Day gift that is unique and fun. For even the…
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What is the difference between etched, cast, and multi-dimensional plaques?
Etched is generally used for thin material such as stainless steel, zinc, or bronze. You can etch into a substrate…
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Education
Try This: Twice Etched, Twice Painted Tumblers
Powder-coated stainless-steel tumblers are a popular commodity. One way to add a custom twist is with a double etched image.…
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Education
Positioning Promotional Products: The restaurateur’s approach
Promotional products are often seen as either appetizers or desserts, not the main course or signature entrée. Let’s assume for…
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How can I show customers I believe in my product or decoration offerings?
As creators of promotional products, we can show that we believe in our product by creating garments and accessories featuring…
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Education
Vector Cutting Laser Foil
The colorful polyester laminate called laser foil is easy to use and adds value to gift items, plaques, ornaments, and…
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What products should I pitch to organizations in need of fundraising items?
There are many great product ideas for selling to an organization for fundraising: Pillowcases Christmas ornaments Dog tags or pet…
