Business and Marketing
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Features
Leveraging Social Media
Social media and the world of influencer marketing has been explosive over the last 10 years. But it has been…
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News
ShopWorks Hosts Payment Software Webinar
ShopWorks hosts a free webinar titled “Get Paid Faster with ShopWorks Pay” on Aug. 2 at 3 p.m. ET. According…
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News
Sublimation Pro Celebrates 30 Years
Michael Kaminsky, longtime writer for GRAPHICS PRO, was 24 years old in June of 1993 when his older brother brought…
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Education
Stitch Solutions: It’s Time to Tilt
In today’s world of information overload, it is challenging to make yourself stand out. It’s time to tilt. Let’s face…
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Education
Get Comfortable Being Uncomfortable
Many small business owners seek resources to help them succeed but often overlook the importance of mindset tools and stepping…
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Education
Gear Up Early for the Holiday Season
Happy Holidays! What? It’s only July. Yes, it is. And yet, I’m here to suggest that if you want to…
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Features
Womenswear: Bold, Creative, Modern & Retro
Womenswear is a constantly evolving field, with brands always seeking to stay ahead of the curve and keep things fresh.…
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Features
Hot Off the (Heat) Press
Before we get started, and for purposes of this article, I’ll refer to a heat press as it is defined…
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Features
Can You Hear Me Now?
Do you remember when, back in 2002, Verizon ran a TV campaign with a guy in black glasses who uttered…
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News
WAVIT to Present EmpowHER, a Virtual Kick-Off Event
Women in AV/IT (WAVIT), a nonprofit organization dedicated to supporting and empowering women in the AV and IT industries, announces…
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Features
Trade Show for Graphics Shops in the Northwest Next Week in Portland, Oregon
The only multi-discipline trade show for graphics professionals in the Northwest, GRAPHICS PRO EXPO (GPX), is at the Oregon Convention…
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Education
Financing Large Production Equipment
Whether you consider yourself a beginner with “bad” credit or already run a well-established graphics business, you will likely reach…
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Education
Ep. 54 – Maximizing Margins
Staying ahead of the game with data-driven pricing and process evaluation for a more efficient and profitable graphics business. The…
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Features
The Mother of All Markets
Dance moms. Soccer moms. Football, baseball, and softball moms. Cheer moms. Pick almost any sport or activity a child can…
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Education
Glass and Crystal: A Profitable Addition
A question that many trophy and award shop owners have asked me during my 30 years in this industry is,…
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Features
E-Commerce: The Company Store Option
Selling online is no longer revolutionary. E-commerce has become just part of doing business, one of the many channels by…
