Business and Marketing
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Cerebral Signage: Applying Design Thinking to Signs
Design thought is the blending of intelligence and imagination with creativity. Smart design wrapped around intellectual data and concepts can…
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How can I improve my interviewing skills in order to find better employees?
One of the reasons that most of us are horrible at finding out what a job candidate will be like once they…
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Education
Make It Your Business: The Beauty of Mapping Your Sales Process
Consider, for a moment, the dilemma of a particular sign and digital graphics business. When the company was established, it…
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How can small retail businesses effectively stay relevant?
Retail is not for everyone. It is much like our higher education where they say everyone should be a computer…
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Education
The Key to Running a Successful Home Business
There are many advantages to having your office at home including the general convenience of being able to have all…
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Caution: Avoid insincere apologies to customers
I cringe when I hear any company with whom I do business with mindlessly utter, I’m sorry you feel that way,…
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What strategies should I employ this summer to knock out maintenance tasks?
During the slower summer months, whenever you have a half-hour or several hours to spare, consider knocking out some maintenance…
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How can I attract the best job candidates for my business?
Think of your job posting as a sales ad to attract good people. Most of us think about writing a…
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Education
Don’t Sink Your Business with Cash Flow Mistakes
Just because your business is profitable, doesn’t mean it’s a success. On the contrary, if your company doesn’t have a…
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Growing Pains: Building Your Impressions with Lessons Learned-Part Five
Learning never ends. Growing pains don’t either. The latter breeds the former. I’ve had my share of both over the…
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Education
Develop Alliances with Other Local Businesses with Different Custom Services
Over the years, we developed a network of other shops that we refer jobs to if they are outside our…
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Education
Word to the Wise: Adding Value through Novelty and Purpose
The possibilities for addressing why customers care are many. The examples below are a couple of ways to drive customer…
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The Long View: Safety First
Over the years, I’ve spoken with countless shop owners and production managers from a range of sign shops, grand-format print…
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Play Nice: How to Communicate About Competitors
Business is sometimes cut-throat and always competitive. When the pressure is on, one can be seduced into trying to create…
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Education
Father’s Day Promotion Ideas
Father’s Day offers a unique opportunity for shops and businesses to participate in promotions. Everyone loves a good deal or getting…
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Growing Pains: Building Your Impressions with Lessons Learned-Part Four
Learning never ends. Growing pains don’t either. The latter breeds the former. I’ve had my share of both over the…
