Fundraising is selling your products to a group or organization (school, church, clubs, etc.) at a wholesale price. The organization gets paid for their selling and promotion efforts – and you get a sales force. Your company’s name and products get promoted within your community, and further, you’ll establish relationships with organizations that potentially need other products such as name badges, plaques, signage, etc.
One of my top tips is to always provide a way for folks to refer business back to you. You should place your contact information on the back of your fundraising products so that you can build additional business. People like to purchase special things for themselves, friends, and loved ones, and with the explosion of digital cameras, consumers are looking for more ways to use their digital images. The sublimation transfer process produces photographic-quality gifts that make an excellent fundraising opportunity. Putting all this together is a great win-win-win for you, the organization, and the consumer.
What’s in it for the fundraising organization? I have three children and have endured many dull fundraisers that required devoting tremendous effort to boring products. Most fundraisers are worn out, lack any excitement or fun, and offer poor returns to the organization. My kids sold cheesecakes this year that could only be delivered on one day. My wife was not happy with the inconvenience of having to refrigerate a bunch of cheesecakes until we could deliver them the next day. Sublimation offers a unique attention-getting fundraiser that provides an incredible array of high-value, customized products that can be promoted with no upfront money, waste, or inconvenience.
-David Gross, Condé