What is the key to long-term profit?

Change how your company looks at your customers and make sure everyone from the top, down makes their decisions based on the company business partner – i.e. your customers. Make sure you are clear with your staff and your customers what can and cannot be achieved together, as well as supporting their efforts to problem solve outside of your company too. The important part is to manage expectations upfront with a potential customer, especially if their needs do not align with what your company truly does; once they give you money, they are now your business partner, and it is up to you as a company to do what is right by them if you are going to be a customer-centric business.

But when done right, it makes business fun, it makes for a great community of people to be around, and it makes for a nice long-term bottom line profit number.

-Aaron Montgomery, 2 Regular Guys, MontCo Consulting

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast ( He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released

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