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The Buying Trends of Schools

Elementary schools, high schools, and colleges have different budgets to spend on awards.

Each segment has a different budget and a different market. Elementary schools can give an inexpensive trophy and know that the recipient will be thrilled. It is slowly changing to that way for the high schools also but there are still many high schools that prefer a cast metal-plated figure. Colleges are the one place that consider high-end cast metal sports awards a high-value asset. They know that the awards will go into their display cases and do not want to see a huge sports accomplishment represented by inferior products.

-Mark Avenson, R.S. Owens

Mark Avenson

Mark Avenson is the vice president of marketing at R.S. Owens.

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