Tips
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How can I differentiate myself from the competition?
If you show the same products as everyone else, it will be difficult to anticipate the profit margins you might…
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How can I get into the memorial business?
One product that engraving professionals can create is marble and granite plaques. Almost all of us already have the capability…
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Why spend time and effort on social media?
Being on Google+ or any other social media forum and talking about search terms that are important to your business…
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Don’t Cut Yourself Short: Upsell where you can
When taking orders or building out your pricing grid, identify different ways that you can charge more for personalized items…
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What’s the most important thing to remember when starting out in sublimation?
You get what you pay for, and you want a good company to support you and teach you how to…
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What do I need to consider when sandcarving stone?
Sandcarving stone pieces presents several unique issues that must be considered. First, the surface of the stone that is to…
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Can you offer some advice to those who want to add apparel decoration to their business?
Show samples, either in your showroom or during your sales calls if possible. And if you can, show samples that…
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What are the benefits of offering made-in-America products?
Aside from the satisfaction received from being a retailer that offers U.S.-sourced products, there are a number of other reasons…
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What awards products do academic customers generally purchase?
Academic customers generally already have a theme, a budget, and know what they want to accomplish with their purchases. They…
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Which sublimatable awards products should I offer to my customers?
There are sublimatable products established for certain markets such as awards. In that market we see metal plates, plaques, and…
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What are the benefits of using bamboo for my awards projects?
Bamboo is a unique material choice in that it is a grass with the qualities of wood. Unlike hardwood trees,…
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Why does a part move on the bed of my CNC router during the cutting process?
There are several reasons why a part may move on the bed during the cutting process. Here are a few…
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How do I achieve a woodcut style in Photoshop?
Giving a photograph a woodcut feel can bring a whole new level of appeal to an image you otherwise had…
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How should the production floor be laid out for an efficient sandcarving process?
Most businesses that have a sandblaster struggle with this area, but really it’s something anyone can set up properly, given…
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What are some of the rules and regulations to know when stepping into the ADA market?
For the average producer interested in creating ADA signage, the specifications for the raised letters and Braille dots will be…
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Why is mobile marketing so important?
Access to your business in the mobile environment has become a demand from online consumers. A recent Nielsen report found…
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