Tips
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Rethink Your Product Offerings
If you have certain products that are created through outdated technology, it is time to move them out. Don’t leave…
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What is there to consider when working with specialty garments and fabrics blends?
All decorators need to consider three main things: Customer expectations The printing process The anticipated results Working with specialty blends…
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What are appliqués and how can I use them to upgrade my products?
If you are looking for upgrade options to personalize plaques, gifts, and other products, consider adding custom appliqués. An appliqué…
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Which decoration methods can be used for glass and crystal awards?
Most glass and crystal items can be personalized by laser engraving or sandcarving. While sandcarving has a more time-consuming process,…
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What is a simple marketing strategy to implement on a small budget?
Something that might cost a little bit of money but is well within someone’s budget are open houses or customer…
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How can I make a business out of my sandcarving system?
I started my business off of sandcarving, and from experience I can say that it takes a lot of practice…
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Benefits of Using a Laser Engraver Over a Rotary Machine
The major benefit of using a laser engraver is the production time you save. Laser engraving is much faster than…
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Why should businesses consider experiential marketing?
Experiential marketing experiences create buzz. They get people who’ve engaged with your experiences talking, especially on social media. They also…
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Do I have to create separate elements for each cut part of a T-shirt intended for all-over sublimation?
It depends on what type of all-over printing you’re doing. If you’re printing on a finished garment, then you don’t…
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What is something different I can offer in my awards shop?
Using decorative plates as awards has become an increasingly attractive option simply because there are so many different variations and…
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The Digital Eye: Working with Graphic Formats
There are basically two types of graphics files. Raster (also sometimes called Bitmap) images are composed of square, colored pixels…
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6 Tips for Getting a Heat Printing Business Off the Ground
Starting a T-shirt business, especially if you are going to be utilizing a heat press, is relatively easy. There aren’t…
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How can screen-printed transfers benefit e-commerce retailers?
Screen-printed transfers make perfect sense for an e-commerce retailer. Whether through Etsy, Amazon, or a personal e-commerce platform, screen-printed transfers allow…
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Using the Amortization Table to Understand Your Finances
If you don’t learn to keep a percentage of what you make, then you will never catch up and life…
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Branding with Jay Busselle
Jay Busselle of Equipment Zone talks branding with Printwear. Don’t miss these major takeaways: Branding is critical Businesses often get branding…
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How can shops accurately estimate production time for an embroidery order?
Embroidery is based on stitch count, average production capacity, and the number of heads you run. It’s best to be…
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