Education
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Images Made From Pixels vs. Vectors
A pixel is the tiniest particle (element) of a digital picture (any kind of digital image – photo, painting, illustration,…
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How to Tackle Price Conversations for Customized Products
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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2 Examples of Sign Shop Screen Printing
In this day and time, few modern commercial sign shops are doing in-house screen printing, but our little operation in…
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An Overview of Direct-to-Object Printing
A recent study showed that 80% of consumers are more likely to buy from a company that offers personalization. Direct-to-object…
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5 Last-Minute Ideas for Personalized Gifts
If you’ve ever spent time on Etsy during the holidays, looking for personalized gifts or seeing what’s new, weird, funny,…
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Do Something You Are Proud Of
What was the last thing you did inside your business that you were proud of? That should be the goal…
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Why Stickers Make the Perfect Add-On Product
Throughout my 17 years in the printing and marketing field, I have built my career on creating tangible marketing products…
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DTF Printing: A New Digital Spin on an Analog Process
More and more, the apparel and accessories marketplace is feeling the pressure to produce custom or semi-custom products quickly, efficiently,…
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Ep. 31 – JD Hamilton: Guidance on Wayfinding Projects
Longtime sign manufacturer JD Hamilton talks about the ins and outs of creating a successful wayfinding signage system. This episode…
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Tips for Designing a New Font
Consistency and unity are what distinguishes a particular font. The subtlest changes in proportion, stroke thickness, and finish can alter…
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How to Urge Customers to Purchase Sublimatable Gifts
Sublimation gives you the ability to personalize any sublimatable substrate that you offer, and that alone can enhance your customer’s…
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Deliver Customization and Character with Digital Wallcoverings
“Life is a blank canvas, and you need to throw all the paint on it you can.” — Danny Kaye…
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Eco-Friendly Heat Transfers in Apparel Decoration
In today’s ever-changing world, many manufacturers in the imaging textile industry are working toward going green or, as green as…
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Why Graphics Businesses Should Consider Internship Programs
The pundits are calling it the “Great Resignation.” Some have referred to it as the “Great Re-Assessment.” Many workers are…
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Relief Carving 101
Relief carving is basically creating three-dimensional carvings. The carved results have length, width, and depth. The terminology for such work,…
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How Customization Shops Can Make Customer Service a Priority
Customer service is a lost art for many lines of work and all-size companies, and it starts with the time…
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