Education
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How do I gather information about a client without seeming too pushy?
It’s all about asking the right questions at the appropriate times in the sales process. Those critical times are when…
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What techniques can businesses employ to keep their physical and online presence working hand-in-hand?
Try promoting these physical events online: Open houses Store events Sidewalk sales Drawings/contests In-store redeemable coupons Tie online purchases to…
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Establishing Workplace Safety
Although you can never prevent an unexpected negative occurrence, it is a good idea to have a plan for you…
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Top 10 Soft Substrates for Heat-Applied Decoration
Beyond apparel, these are the most popular soft substrates recommended for heat-applied decoration: Hats are always a popular pick, from…
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What are some advanced printing techniques DTG printers can employ?
Advanced printing techniques using a DTG printer are all about trial and error. As you continue to use a DTG…
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Creating a Foil Look with Vinyl
The process to create a foil print using a vinyl cutter and heat press is simple. Cut a graphic from…
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Do I need more than one extraction unit if I run multiple lasers?
It is possible to connect multiple lasers into an extraction system if the unit has enough air flow and filter…
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How can I sell retail-inspired apparel in the decorated apparel world?
Instead of pitching apparel to your clients via a hanger, take the opportunity to wear some of the latest retail-inspired…
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What are the benefits of offering personalized jewelry?
Offering personalized jewelry can provide your company with a fantastic revenue stream. Both men and women are constantly looking for…
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What equipment do I need to start making ADA signs?
Most engraving shops have much of what they need to start making ADA signs. Number one is, of course, a…
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Make it Your Business: The Do’s and Don’ts of Raising Prices
With the ongoing growth in the economy and some companies in the sign and digital graphics industry reporting their best…
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What’s the importance of having a mobile-friendly site?
The nature of society and technology has driven mobile to new levels, and the internet has adapted to that. When…
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Which substrates work well with rotary engraving?
The typical engraving stock used is two-ply flexible plastic, which typically has a thin cap layer and base core material.…
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Word to the Wise: Planning for Profit
With minimums established, you can plan for profit and move beyond maintaining in order to develop a model for markup.…
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How do I calculate the square footage and weight of glass?
Being able to calculate the square footage of glass (or any other material) is key to knowing just how many…
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How do I get photos from my customers’ smartphones?
Make it easy for your customers to share their photos by having them email or text them to you. The…
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