Education
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Shop Talk: Using a Laser for a Wordy Wall Sign Job
Not long ago, we completed one of the wordiest sign projects of individual letters and logos I can remember doing.…
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5 Ways to Gain a Competitive Advantage
It can be hard to stand out in an industry that is saturated with businesses that all seem to offer…
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How to Build a Successful Marketing Campaign
As anyone that’s seen a poorly executed commercial or cringeworthy Facebook ad knows, not all marketing campaigns are created equal.…
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Values of Great Shop Owners
There are shop owners that are good at what they do, and their businesses grow steadily because of it. Then,…
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Do you need a special canvas to laser engrave images of people?
Any major craft store canvas will do. Most users don’t directly etch on canvases, however. They spray paint it first and…
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What’s so great about sublimation?
It’s a low-cost form of decorating. Sublimation printers with a heat press start at about $1,200. It’s powerful. There are hundreds of…
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How often should I test the performance of my laser?
While learning about the speed of your laser is a one-time event, checking performance is something you should do: At…
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When should shops use DTG versus screen printing?
A lot of shops offer multiple imprinting options like digital printing and screen printing. There are definite advantages to each,…
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What does an awards retailer need to get started in UV-LED printing?
Start with a specific target market or customer. UV-LED flatbed printers can do unlimited applications and can be overwhelming to…
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Can you offer some pricing strategies for sublimated products?
The number one mistake that people make is with their pricing strategies. What most people think is that sublimation products…
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What tips do you have for someone starting out with a small business?
First, operate with complete honesty and integrity to yourself and your industry. Let this become your way of life remembering…
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How do you sandcarve natural stone?
There are so many types of stone that fall under the umbrella category of natural stone, and sandcarving with photoresist…
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What can I use to clean the burnt wood residue from my lens and focus plunger?
Always consult your laser manufacturer’s manual or speak with them about what they recommend. A cotton swab and lens cleaning solution…
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Should I leave my sublimation printer on all the time or is it ok to turn it on and off when I use it?
Leaving your printer on should be fine, and for some models is encouraged. It will enter a low-energy “sleep mode”…
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Word to the Wise: Matching a Competitor’s Price
It might seem like you’re losing more business to competitors who directly undercut your prices just to get the job.…
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How can you add extra value to your sublimation products to increase profit?
Value is a perceived number and as humans, we have no idea what it costs people to make most things…
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