Education
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How does a business know if a customer account is in jeopardy?
If any of the six warning signals present themselves, that’s an account that is in jeopardy of being lost, and…
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What is the single most important thing to remember when sandcarving?
Make sure your artwork is correct, the placement is like you want it, and the piece is protected, wherever not…
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What are the top extraction maintenance tips I need to employ?
The most important maintenance tips are to make sure that your hose connection kit is tightly connected to both the…
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Which designs/graphics lend themselves the best to metal substrates?
This depends upon the specific application. For example, when it comes to engraving, vector graphics are required. Either vector graphics…
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Reach Customers with Effective Marketing
The most important thing is to focus on the entire customer experience from the time they learned about who you…
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What does digitizing software do?
Digitizing software, at its core, allows one to create the file that instructs an embroidery machine where and when to…
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What are the major components of memorial products?
A typical memorial product will have four major components: The person’s name The person’s picture A graphical background Text that…
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How do I locate new products to add to my current offering?
Perhaps the best way to establish what you are going to add to your line is to start with your…
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What is the benefit of offering rotary engraving?
The price versus wide range of substrates that a rotary mechanical machine can engrave is one of its greatest benefits.…
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What are some selling points to offer customers for participation awards?
Participation awards received negative press recently. But when you ask people what about participation awards they don’t like, it often…
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How can I take my products to the next level?
You do not have to take all of your items to the next level, at least not all at once.…
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5 Trade Show Tips for Decorators
Attending a decorated apparel trade show this year? Be prepared with these five pro tips for a better trade show…
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A Picture is Worth a Thousand Words
One of the basic tenants of sales is that people have to know what you have to sell if they’re…
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What are the first steps for designing a laser project?
The first step in designing anything is to define and understand your limitations. Size, for instance, could be specifically defined…
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How do you prepare for large-production sandcarving projects?
For large-production sandcarving projects, you cannot do just one piece at a time from A to Z until all are…
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Adapting to Your Target Customer
It is unlikely that your target customer is exactly the same today as it was when you first began or…
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