EducationQ&A

How can volume-buying programs build customer loyalty?

Volume-buying programs hook a customer’s loyalty by providing discounts for overall volume over the course of a period of time. The customer receives preferred pricing in exchange for hitting certain volume targets. This works toward creating a strong loyalty by the customers of the distributor. They are not apt to go elsewhere as they want to maximize their purchases from the distributor in an effort to get the best possible pricing that they can.

   —Victory

Eric Priceman Victory

Eric Priceman

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at [email protected] or by phone at 773-637-7777 ext. 228.

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