Vince DiCecco

Your Personal Business Trainer

Vince is a dynamic seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to businesses looking to profit and sharpen their competitive edge.

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Vince DiCeccoJanuary 4, 2019

What is outsourcing?

If you ever hired an outside consultant, service provider, subcontractor, or agency to produce some deliverable service on your behalf…
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Tips

Vince DiCeccoNovember 30, 2018

4 Principles for Mobile Marketing Design

Mobile marketing is not only for the heavy-hitting, deep-pocketed Fortune 500 companies. It is more affordable than one may think and easy…
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Vince DiCeccoNovember 23, 2018

Make It Your Business: Strike Gold with Prospects’ Top Brass

One of the most spirited debates among salespeople swirls around where in a prospective customer’s organizational chart initial contact ought…
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Vince DiCeccoNovember 7, 2018

The 10 Percent Rule of Sales

At best, only 10 percent of all the business contacts you make will ever buy from you. Ever. Business contacts…
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Vince DiCeccoNovember 1, 2018

What is one simple truth of sales?

Take a moment to peruse a list of the current clientele of your business. Read each company or individual’s name.…
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Vince DiCeccoOctober 31, 2018

5 Factors to Consider Before Hiring an SEO Firm

Are they friendly? What tactics do they employ in gaining notoriety and visibility for their clients? There is such a…
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Vince DiCeccoOctober 30, 2018

How do you calculate your share of the market?

To calculate your share of the market, first define the size of the market in which you compete. The total available market…
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Vince DiCeccoOctober 25, 2018

What is the proper way to conclude a business meeting?

Most people are so anxious to leave (or make their next meeting) that results of the meeting aren’t summarized, expectations…
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Vince DiCeccoOctober 22, 2018

What makes a team player?

In the book, Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability), authors David Marcum and Steven Smith suggest…
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Vince DiCeccoOctober 16, 2018

Make It Your Business: Do-It-Yourself Market Research

Most sign shop owners I’ve met don’t have the financial resources to hire a market research firm- one whose job…
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Vince DiCeccoOctober 8, 2018

When to Conduct Background Checks

When making a hiring decision on a worthy candidate, you might need a bit more information than a candidate provides…
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Vince DiCeccoOctober 3, 2018

What should all marketing messages include?

All marketing messages should include seven important components: A clear, telegraphic headline An illustration of good value/ or a customer’s…
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Tips

Vince DiCeccoOctober 1, 2018

Implement Innovation, Reward Creativity

Motivate individuals or teams who come up with winning ideas by actively recognizing innovation, perhaps through a reward campaign. You…
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Vince DiCeccoOctober 1, 2018

How can a business choose a proper compensation plan for its sales reps?

Sales commissions, in incentive-based plans, usually account for 30 to 50 percent of a sales rep’s cash compensation and are…
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Vince DiCeccoSeptember 28, 2018

What are the benefits of upgrading your business’s computers?

You may not realize how much time is wasted when your computer lags because it is multitasking or has run…
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Vince DiCeccoSeptember 26, 2018

Leave Your Message After the Beep

How many times a day do you try to reach an important business contact and hear a voicemail greeting like…
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