Trophy retailers aren’t just a local store that sells sports trophies anymore. Plenty of corporations are looking at trophy shops to provide awards for their corporate events. Trophy retailers can market themselves to corporations as a partner who can help support that corporation’s internal goals.
Instead of offering corporations a stereotypical trophy for their events, crystal awards should be at the top of a trophy retailer’s list of award options for corporate buyers. Crystal has a high-perceived value, so these awards look really expensive. But the nice thing for corporate buyers? They’re not as expensive as they look! The nice thing for trophy retailers? The margins on crystal awards and gifts are great!
—Crystal D
