Below are questions to help you learn more about your client’s internal marketing needs.
- Do you currently have employee recognition and incentive programs in place at your organization?
- Who are the main supporters of these programs? C-suite, line managers, or employees?
- How satisfied are you with the current products and awards?
- How many divisions or business centers does your organization have?
- How do you communicate the program to your employees and/or vendors?
Note: Every organization needs to market to their employees. Internal branding is the same as external branding – it’s just a different audience.
—Crystal D
