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Education
Getting the Vintage T-Shirt Trend Right
You can’t expect to print your retro design on just any T-shirt or sweatshirt and get the vintage vibe you…
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How can decorators help keep the T-shirt market moving?
Think about what will make customers come into your shop and say, “I have to have that T-shirt!” The key…
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What is there to consider when working with specialty garments and fabrics blends?
All decorators need to consider three main things: Customer expectations The printing process The anticipated results Working with specialty blends…
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Tips
5 Trade Show Tips for Decorators
Attending a decorated apparel trade show this year? Be prepared with these five pro tips for a better trade show…
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Why is it important to track sales?
Tracking sales is important when it comes to progress. Sales should function as a metric of success. In order to…
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How can apparel decorators appeal to customers looking for fall-inspired looks?
Paying attention to fashion trends is one way to know what your customers want before they enter your shop. Additionally,…
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How can a business avoid losing customers?
Customer service and quality is key to keeping customers. A positive experience, either online ordering or in-person, can make or…
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What are some foundations of sales every apparel brand needs to know and learn?
There are four vital pillars that makeup business sales. These pillars are quality, price, skill, and customer service. Quality means making…
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Education
Making Friends with Competitors: Collaboration and Community with Marshall Atkinson
Jeanene Edwards, VP of activewear marketing and merchandising for Fruit of the Loom and JERZEES, interviewed Marshall Atkinson on connecting…
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