Erich Campbell

Erich has more than 18 years experience as an award-winning digitizer, e-commerce manager, and industry educator. He empowers decorators to do their best work and achieve a greater success. A current educator and long-time columnist, Erich takes every opportunity to provide value to the industry.

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Education

Erich CampbellMay 13, 2019

4 Categories of Common eCommerce Missteps

ECommerce has become familiar enough that we might as well drop the “e” and consider online sales to be a…
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Erich CampbellFebruary 14, 2019

Why should embroiderers pay for high-quality embroidery digitizing?

Embroidery digitizing is the foundation of your entire embroidery production line. The quality of your products hangs largely on the…
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Erich CampbellJanuary 30, 2019

How do I know the true value of my work?

The true value of the work in any market is what a customer is willing to pay. Sell your unique…
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Tips

Erich CampbellJanuary 22, 2019

Word to the Wise: Planning for Profit

With minimums established, you can plan for profit and move beyond maintaining in order to develop a model for markup.…
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Erich CampbellNovember 7, 2018

What factors should guide embroiderers in purchasing their first machine?

New embroiderers obsess over equipment. It’s expensive, and it’s undeniable that machine embroidery needs machines, but the first question they…
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Features

Erich CampbellOctober 25, 2018

Embroidery 101: The basics of getting in the business

Note: This article appears in the 2018 issue of START HERE. It’s easy to love the creative opportunities that embroidery…
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Education

Erich CampbellAugust 20, 2018

Your Guide to Underlay Stitching

Underlay has four primary functions: Increasing the coverage of the topstitching to prevent the garment from showing through Lifting stitching…
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Erich CampbellAugust 13, 2018

Is there a way to cut down on digitizing costs?

Digitizing is one of those services that’s worth paying for quality. The primary goal should be to cut overall costs…
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Education

Erich CampbellJuly 27, 2018

Shopping for a Digitizer: Things to Check Off Your List

As important as your machine technician is to your embroidery business-if you don’t do your own digitizing-your digitizer is right…
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Education

Erich CampbellJuly 19, 2018

Pairing Embroidery Fonts with Workwear

Selecting embroidered fonts for workwear is similar to selecting fonts for any project, at least at first. You should think…
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Erich CampbellJuly 2, 2018

How can embroiderers ensure a quality finish when doing 3D work?

For the smoothest finish, 3D foam requires a careful balance between the best stitch angle for tight stitching and the…
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Education

Erich CampbellJune 29, 2018

Stitching Caps

Tear some caps apart and place the brim on the curve of your cap gauge and check for gaps. The…
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Erich CampbellJune 15, 2018

What is the easiest way to sew round patches onto hats?

In truth, depending on the cap this can be quite difficult, but there are a few tips that may help…
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Erich CampbellMay 23, 2018

How can I show customers I believe in my product or decoration offerings?

As creators of promotional products, we can show that we believe in our product by creating garments and accessories featuring…
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Erich CampbellMay 16, 2018

How can I successfully stitch lettering on knit caps?

When stitching unsupported, separate letters on knit caps, always use cutaway stabilizer, and don’t cut between letters. When the hat…
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Education

Erich CampbellMay 16, 2018

Knitwear Meets Embroidery: The Challenges

Many people puzzle over how to embroider cleanly on knitwear fabric, but each variety of knit materials presents unique challenges…
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