How do I know the true value of my work?

The true value of the work in any market is what a customer is willing to pay. Sell your unique value, and you can fetch higher prices based on a customer’s perception of what you offer.

Simplify ordering and pickup, present novel products or decorations unique to your shop, and make it enjoyable to order with you. As the experience improves, so will their estimation of your value and their willingness to pay for the privilege.

As you look back over your year, think about the products and experiences you’ve delivered that set you apart and delighted your customers. Those, as well as the usual abilities, will help you establish pricing and support it with practice.

For more information on the various pricing markups and their pros and cons, check out these tips from Erich.



Erich Campbell

Erich has more than 18 years experience as an award-winning digitizer, e-commerce manager, and industry educator. He empowers decorators to do their best work and achieve a greater success. A current educator and long-time columnist, Erich takes every opportunity to provide value to the industry.

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