The true value of the work in any market is what a customer is willing to pay. Sell your unique value, and you can fetch higher prices based on a customer’s perception of what you offer.
Simplify ordering and pickup, present novel products or decorations unique to your shop, and make it enjoyable to order with you. As the experience improves, so will their estimation of your value and their willingness to pay for the privilege.
As you look back over your year, think about the products and experiences you’ve delivered that set you apart and delighted your customers. Those, as well as the usual abilities, will help you establish pricing and support it with practice.
For more information on the various pricing markups and their pros and cons, check out these tips from Erich.