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Education
Why You Need to Stop Discounting
I’m serious. Stop it. You do not need to cut your price to win a sale. A sale is won…
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Education
What’s Your NPS?
How well do you think people view your business? How do you know? One easy way to find out is…
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Education
The Potential in Joint Ventures
Below is an excerpt from my book, “Tenets of Enrichment.” It’s available for free download here. Joint ventures Do you…
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Education
Drip, Drip, Drip: A Word on Marketing Automation
Most businesses rely on a life event for their revenue. A life event could be a birthday, wedding, graduation, little…
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Education
Why You Need a Squeeze Page
For the last 12 months, everybody learned how to shop on the internet. If you didn’t have a web presence,…
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Education
9 Ways E-Commerce Can Mimic the In-Store Experience
Picture a big box retailer like Target, Walmart, Lowe’s, Home Depot, Costco, or Sam’s Club. What are the key features…
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Education
Tips for Landing the Sale
Your prospect will not take any action unless you ask them to. You may need to ask them more than…
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Education
Time to Show What You Know: Educate Your Customers on Your Offerings
Telling is not selling. If you have more than 10,000 followers on your Instagram page, you can stop reading here.…
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Education
Marketing: A Promise to Perform
All marketing is a promise to perform. Your product or service does the performing in exchange for something from the…
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Education
Find Your Customer’s Hot Button
Think about something that is bothering you right now. Does it make you angry? Give you anxiety? Is it a…
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Education
The Basics of Price Psychology
Pricing is what you have left when all your other efforts fail to convey value. When the client cannot accurately…
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Education
The Art of the Upsell, Cross-Sell, and Down-Sell
“Put that coffee down!” For anyone who is a fan of Alec Baldwin’s take on sales in “Glengarry Glen Ross,”…
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Education
Market Positioning and Why You Need It
You need to stand out from the crowd to win business in your market. This is known in marketing as…
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Education
Does Your Team Know Their Backup Roles?
Next time you get a chance, watch five-year-olds play sports. It is a glorious display of pandemonium in the best…
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Education
The 5 Strongest Words in Marketing
Marketing is a fancy word for storytelling. You need to tell an interesting story to prospective clients about why your…
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Education
Make Budget Cycles Work for You
Every business has a budget. Some are better than others. Most of them rely on a yearly cycle. Understanding how…
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