Charity Jackson

Visual Horizons Custom Signs

Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, CA. She has been in business since 1995, and has worked in the sign industry for over 30 years.

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Features

Charity JacksonDecember 30, 2024

Let’s talk shop: Window graphics

Choosing the best option for your customer’s needs.
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Features

Charity JacksonOctober 7, 2024

Build Your Wrap Business With Great Customer Service

How attention to detail, great communication, & going the extra mile will pay dividends back to your wrap company.
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Features

Charity JacksonSeptember 20, 2024

Efficiency = Profitability

Good workflow and efficiency leads to higher profits.
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Features

Charity JacksonAugust 21, 2024

The 3 Cs of Managing Fleet Accounts

Keep in mind convenience, cost & consistency when working with fleet clients.
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Features

Charity JacksonJune 7, 2024

Vehicle Templates 101

Utilizing templates for efficiency during the design and printing process.
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Features

Charity JacksonJanuary 3, 2024

Fleet Account Management

Fleet projects from estimate to installation
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Features

Charity JacksonAugust 3, 2023

Anatomy of an Installation

We’ve noticed a steady increase in installation requests from large national design agencies. Installing for national accounts has become a…
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Features

Charity JacksonJune 30, 2023

Media Advancements

I’m the type of person who settles into chosen technology and products and is reluctant to make changes. As long…
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Education

Charity JacksonMay 24, 2023

Window Graphics: Considerations in Choosing the Right Film

When I started in the sign industry, the typical window graphics were simply cut vinyl lettering. If we were getting…
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Education

Charity JacksonApril 26, 2023

Coverage Considerations

It took us three and a half years to wrap our shop van, but who’s counting? A combination of being…
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Education

Charity JacksonMarch 29, 2023

Rising Costs, Rising Prices

My husband and I both started in the sign industry in production, and while owning the business for 27 years…
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Education

Charity JacksonFebruary 15, 2023

How to Bring Sign and Wrap Customers Back for More

If your business provides a mediocre product with average customer service, you will constantly be chasing new customers. If you…
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Education

Charity JacksonJuly 14, 2022

Getting Started in Wraps: In-House vs. Outsourced

If you’re just getting into the industry or are branching out on your own, you have a couple of options.…
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Education

Charity JacksonApril 7, 2022

The Importance of Communication for Wrap Shops

We had a customer come in that has a new Winnebago camper van. It’s all white with a couple of…
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Education

Charity JacksonMarch 16, 2022

Tips for Pricing a Wrap Installation

Getting started in wraps goes beyond the actual installation and equipment as you also learn to price yourself to make…
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Education

Charity JacksonJanuary 13, 2022

Great Wrap Knowledge Means Great Customer Service

When customers come in or call us about a wrap project, they typically have many questions. It’s not what they…
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