Wide-Format Print Company Cushing Launches In-House Graphic Design Services
The division addresses customer demand for more comprehensive design and print consultation
Cushing & Co., a printing company that specializes in wide-format display graphics, announces the launch of Sepia Studio, an in-house creative division. Established to address customer requests for a full-service graphic design and print experience, Sepia Studio has been hired to complete several projects.
Cushing began serving the Chicago market in 1929, printing blueprints for architects, engineers, and construction firms. Moving into color graphic imaging 20 years ago, projects have grown in complexity and require graphic design consultation.
“New businesses and our existing clientele increasingly expect an all-inclusive print and design experience,” says Joseph X. Cushing, executive vice president at Cushing. “Offering creative services cements our commitment to address their needs.”
Creative professionals Amanda Eich and Julia Kaufman lead Sepia Studios. Eich brings over 20 years of design experience working with consumers and small businesses. Her work has appeared on the shelves of major retailers, including Target. Kaufman has more than seven years of experience working as a freelance graphic designer and print professional, most recently being named a Wide Format Impressions Rising Star for 2020.
“Incorporating the client’s story and understanding their objectives is at the core of every project. It’s a philosophy we bring to all creative endeavors,” says Eich, lead designer at Sepia Studio. “We love sharing a client’s story using the tools in our toolbox, which is a knowledge of good design, material applications, practical printing experience, and a track record of using marketing budgets efficiently.”
“Thoughtful design is the foundation of every successful brand, and I am excited to bring customer ideas to life,” says Kaufman, managing designer at Sepia Studio. “Oftentimes, knowledge of the print industry can change the course of a design project for the better, and I plan to bring my print expertise to this new division.”
Initial design services include brand identity, marketing collateral, environmental graphics, and social media/digital design.
