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Sportsman celebrates 25th anniversary

To honor the occasion, the company launched eight new headwear styles.

Sportsman
Image courtesy of Sportsman

Sportsman, one of the two in-house brands at Sportsman Cap & Bag, has launched eight all-new styles as part of a celebration of the brand’s 25th anniversary, marking a “milestone year of evolution and growth.”

According to the company, the relaunch aims to redefine the line from “budget-friendly basics to higher-quality solutions that feature upgraded materials and improved construction.”

The relaunch and new styles are said to mark the result of extensive behind-the-scenes work to create headwear, without losing sight of the roots that have made Sportsman a go-to in the promotional industry for the past 25 years.

“We went all in on these new styles with a focus on fit and quality, with production just a stone’s throw away. Sportsman was my baby when I started in the industry. I’m excited to watch it grow up and continue to deliver,” said Dan Saferstein, Sportsman Cap & Bag CEO.

Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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