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What’s the Future of Floor Graphics?

While floor graphics have been a staple of the industry for some time now, the pandemic of the past year and the need for social distancing signage have seen the popularity of these applications skyrocket.

Simply put, floor graphics have played a significant role in the battle against COVID-19, helping us keep a safe distance from each other when out and about, as well as directing people around one-way systems in a whole host of environments, including shops, schools, and vaccination centers.

With floor graphics having showcased their undeniable value during pandemic times, it is now time to look to the future to see what sort of a role these applications might have as we begin to move out of the pandemic and toward a more “normal” world.

Floor graphics get noticed

If there is one thing that is unquestionable about floor graphics, it is that consumers do take notice of these applications — something that was very clear to see when it came to social distancing markers and one-way systems. After all, customers are always looking down at their phones, so why not give them something else to look at and showcase your products at the same time?

Consumers’ newfound familiarization with floor graphics also opens a host of opportunities for new forms of interaction. For example, retailers can print specific offers on the graphic and direct the customer to where this can be found in the store — a play on the one-way systems that we have become used to this past year. A study by the Center for Advanced Retail and Technology reported sales increased by 17% for products featured on floor graphics in their product aisles.

Floor graphics drytac

Get creative and push the boundaries

While COVID may have slowed and limited creativity in some sectors, this was certainly not the case for floor graphics, as retailers and brands took the opportunity to explore the many different ways they could use this media to promote their products while keeping people safe.

Some excellent conceptual examples could include a proposed floor graphic encouraging shoppers to remain at least six tubes of Pringles apart from each other, while a DIY brand might feature a giant tape measure on its social distancing graphics.

Flexibility and adaptability are key with floor graphics

What makes floor graphics so unique is that they can be used in almost any environment that you can think of and for all sorts of reasons.

Be it promoting new products in shops and supermarkets, serving as wayfinding directions in hospitals and event venues, or even educating pupils and students in schools, colleges, and universities. Floor graphics come in such an array of forms that they are sure to play a major role in the post-pandemic period and beyond.

This flexibility is also true regarding the surfaces that floor graphics can be applied to, both indoor and outdoor. For example, films and vinyl are suitable for use on floor tiles, wood laminate flooring, and short pile carpet indoors, as well as concrete, asphalt, tarmac, and concrete tiles outside.

When it comes to floor graphics, there is no single product that will work on all jobs. Therefore, it is up to you to establish the most effective and suitable solution for each project.

Once equipped with the right material, you can then get creative and continue to stretch the boundaries of what has become an incredibly innovative and imaginative sector that will only continue to grow.

Brad Haupt

Brad Haupt

Drytac

Brad Haupt is the USA Midwest and Southwest territory manager at Drytac. He's been with the company since April 2015 and is responsible for the growth of Drytac products and building open existing accounts within his territories. His sales career spans more than 35 years in print finishing equipment and supplies.

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