Vince DiCecco

Your Personal Business Trainer

Vince is a dynamic seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to businesses looking to profit and sharpen their competitive edge.

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Vince DiCeccoAugust 1, 2019

How can shop owners show appreciation for employees?

Expressing appreciation is the skill of giving recognition and encouragement to people whose behavior helps you achieve your goals and…
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Tips

Vince DiCeccoJuly 26, 2019

Books to Propel Your Business

First, do an assessment of how motivated you are and how much time you have to read. Then set a…
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Features

Vince DiCeccoJuly 22, 2019

Launching a Frequent-Shopper Program for Your Business

To save some money on marketing, consider launching a frequent-shopper program. Airlines do it, hotels do it, coffee houses do…
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Vince DiCeccoJuly 15, 2019

The Secret to Customer Loyalty

The fact is many buyers are loyal to a particular product more so than the place where that product is…
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Vince DiCeccoJuly 8, 2019

5 Important Steps in the Sales Process

While the sales approach, timing, and style may vary from situation to situation, most prospects expect the salesperson to progress…
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Features

Vince DiCeccoJuly 2, 2019

Make It Your Business: Do I Really Need a Formal Pricing Strategy? YES!

While trying to get a feel for its fiscal health and well-being, one of the first queries I pose to…
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Vince DiCeccoJune 27, 2019

Optional Financing Options to Expand Your Business

Financing options to grow and expand your business include: Request a small-business grant. Head over to Grants.gov, which is a searchable, online directory…
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Features

Vince DiCeccoJune 19, 2019

Make It Your Business: Avoid the Dreaded Premature Negotiation

One of the most memorable training sessions I’ve ever led was an assembly of 20 seasoned, highly accomplished national account…
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Vince DiCeccoJune 14, 2019

Inviting New Products into the Mix

When a customer requests signage, promotional products, or any other related item that you may not currently offer, make a…
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Vince DiCeccoJune 3, 2019

Establishing Your Enterprise in the Marketplace

If you are going to create a new enterprise that simply emulates a well-established business, you are, at worst, likely…
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Vince DiCeccoMay 28, 2019

How can I ensure a good business relationship with my supplier?

You must communicate, through your actions, that you wish to establish a professional precedent with a supplier from the start.…
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Vince DiCeccoMay 28, 2019

How can business owners better manage and work with millennials and Generation Z?

It’s interesting to note that millennials would typically choose workplace flexibility, work/life balance, and the opportunity for an overseas assignment…
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Tips

Vince DiCeccoMay 20, 2019

Build and Maintain Solid Client Relationships

Retailers build and maintain relationships by satisfying buyers’ professional andpersonal needs. Professional needs – which include the need for improving a…
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Vince DiCeccoMay 14, 2019

How can retailers make consumers love their brand?

Brand recognition/equity is expensive. Getting your logo out there, advertising, reach, frequency, exposure – all those things are costly. Locally,…
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Tips

Vince DiCeccoMay 7, 2019

5 Cardinal Rules for Conducting Team Meetings

In team-based organizations, it is not unusual for employees to spend as much as 70% of their time in meetings.…
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Tips

Vince DiCeccoMay 6, 2019

9 Pointers to Successfully Run a Home-Based Business

My advice is to run the business as if your clientele can’t tell if you are a brick-and-mortar store or…
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