Kristine Shreve

Kristine is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a woman business owner. She blogs on her webiste, as well as readingandranting.com and whenimthin.com. On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020.

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Education

Kristine ShreveJuly 20, 2022

Why Don’t More Women Start Businesses?

When you look at the statistics regarding women-owned businesses, it may appear, based solely on the numbers, that women have…
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Kristine ShreveApril 15, 2020

What sublimation products should decorators explore in 2020?

If you sublimate, you already know it’s a versatile decoration discipline. Part of what makes sublimation fun is the fact…
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Features

Kristine ShreveFebruary 26, 2020

The Social Network: Networking for Women

The phrase “old boys’ network” is a phrase for a good reason as the old boys, and the new ones…
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Education

Kristine ShreveDecember 20, 2019

4 Ways to Enhance the Customer Experience

When it comes to enhancing the customer experience, a lot of business owners think it’s about offering low prices or…
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Kristine ShreveDecember 11, 2019

Who is the ideal patch customer?

Several markets can be fertile ones when it comes to patches. One market is smaller businesses or corporations. Every company…
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Kristine ShreveNovember 20, 2019

Your Options for Emblem Creation

One method for creating a patch is buying fabric sheets or yard material and creating the emblem from scratch. Some…
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Kristine ShreveNovember 6, 2019

How can business owners better approach shop layout?

Before you move a piece of paper, a machine, or a tool, you must spend time studying how production flows.…
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Kristine ShreveSeptember 23, 2019

How can shops find products that are made in America?

A United States Non-Governmental Organization called CERTIFIED Inc. is the certification source for “Made in the USA” or “Product of…
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Kristine ShreveSeptember 5, 2019

What can decorators do to gain attention on social media?

First and foremost, you need to know whose attention you want, and where those people are online. Essentially, you need…
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Kristine ShreveAugust 13, 2019

5 Ways to Sell Sublimation on Pinterest

Because Pinterest is about hopes and ideas, it’s a great place to sell decorated apparel and custom products. It’s especially…
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Tips

Kristine ShreveJune 21, 2019

10 Employee Traits That Matter

Finding the perfect employee may be the Holy Grail for almost any employer, but it’s not a realistic goal. Humans…
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Kristine ShreveJune 7, 2019

How can a company reap the maximum benefits of being sustainable?

For a company to reap the maximum benefits from a sustainable business program, getting the word out about the steps…
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Kristine ShreveApril 19, 2019

The Why of Trade Shows

Every so often someone tells me they don’t go to trade shows, either as an attendee or an exhibitor, because…
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Kristine ShreveApril 10, 2019

What does being sustainable mean for a shop?

There is variation in what exactly a sustainable business is, and different companies may follow sustainable business practices in different…
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Tips

Kristine ShreveFebruary 11, 2019

A Picture is Worth a Thousand Words

One of the basic tenants of sales is that people have to know what you have to sell if they’re…
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Tips

Kristine ShreveJanuary 30, 2019

5 Questions to Ask When Building a Marketing Strategy

When creating a marketing strategy for your business, there are five key questions (and one bonus question) that you should…
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