What can decorators do to gain attention on social media?

First and foremost, you need to know whose attention you want, and where those people are online. Essentially, you need to find your target audience, both in terms of the actual people you hope to make connections with and the places they go on the internet. Keep in mind that no business has a customer base of everyone.

Task number two is to figure out what you’ll be talking about with that target audience, ideal customer, etc. Create a content plan. It doesn’t have to be detailed but needs to contain the highlights of the message you want to convey. Sometimes this plan will be as simple as jotting down some bullet points. Other times, it can have strategy notes that go on for pages. The main takeaway is that you have a list of topics to address.

Now, it’s time to let customers behind the curtain so they can get to know you better. People are more likely to buy from the business they trust. Giving your potential customers glimpses into the shops’ day to day activities and share employee and customers stories. You can even try sharing funny or sweet things that happen along the way. This openness gives them a better picture of you and your business.

The most important and final step is creating good content. If your feed is a litany of “buy my stuff” people will start to tune out. Part of developing a content plan is figuring out what your ideal customers want to hear and see from the businesses where they spend money. Share content that helps your potential customers understand your products.

The main thing to remember is this: If you consistently produce content that is worthy of attention, you get noticed. The only way to gain the kind of attention you want is to be there day after day, providing useful and interesting information and insight. If people don’t know who you are and what you have to offer, they won’t be inspired to give their money to you, which means your business may not be alive for long.


Kristine Shreve

Kristine is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a woman business owner. She blogs on her webiste, as well as and On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020.

View all articles by Kristine Shreve   Visit Website
Avatar of Charlie Fox

Charlie Fox

View all articles by Charlie Fox  

Related Articles

Back to top button