Keeping your social media accounts active tells the public you’re alive and working, and this also includes the internet robots. Today’s internet requires a living, breathing social media presence. But it has to suit your daily schedule.
A simple method of consistently telling the online world that you’re there and active each day takes just a few minutes at a time if you’re on top of your game. Here is a daily suggestion for social media.
7:00 a.m.: “Good Morning!” Attach an image that might make your audience happy. Include something related to your products/services when it fits. A simple picture of a sunrise attached to a “good morning” message at least says something to your followers as well as the robots. This makes the internet aware that you’re up and running for the day.
11:30 a.m.: A mobile phone snap of what you have going on in production with a short description can be a quick and exciting update to your social media accounts, and takes about the same amount of time it does to order a pizza for lunch. Again, this lets your followers know things are happening, and the robots know you’re alive.
3:00 p.m.: Now that you have the attention of the internet, promote a new product or remind followers how they can subscribe to your email newsletters. Get something business related out there for people to think about.
Call to action
5:30 p.m.: The time everyone is checking in on their social media accounts at the end of the day. Send them to a “buy now” or “order today” landing page. Call on them to take an action of some sort to convert them into leads and sales.
Considering it only takes 3-5 minutes to post these simple messages to your accounts, you’ve spent less than a half hour throughout the day keeping your accounts active, alive, and working for your online presence.
—Rags to Stitches