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Tips
How to Write an About Us Page
We need to talk about the ever-present About Us page and its importance when it comes to your online presence. Whether…
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What information does my website need to include?
There are a few simple things that your website must include that visitors should know immediately upon arrival: Who you…
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Features
Rhythm Nation
Moving into a new year is always enlightening. Every year I take the time to look at the previous year…
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How can decorators increase traffic to their e-commerce sites?
Keeping your social media accounts active tells the public you’re alive and working, and this also includes the internet robots.…
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Features of a User-Friendly Site
What features should a site have to make it more user-friendly? First and foremost: speed. If you want someone to buy…
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What’s the importance of having a mobile-friendly site?
The nature of society and technology has driven mobile to new levels, and the internet has adapted to that. When…
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Tips
Catch Up with Your Target Audience
Social media is complex, but necessary. In short, people use it often. To say everyone on earth would be close…
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Why is it important for an awards retailer to have a website?
Today’s consumers are internet-driven. The phrase “Google It” is common lingo now. The younger generation may not remember: we used…
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Tips
Increase Your Google Ranking
Google magic is somewhere in the range of rocket science. The people that know how to dominate it and maintain…
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Why is mobile marketing so important?
Access to your business in the mobile environment has become a demand from online consumers. A recent Nielsen report found…
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How do you place a catalog online?
FlipBoard may be a great solution for retailers wanting to place a catalog on their website. FlipBoard was created as a mobile-only…
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What is aggregated content – and why should your business care?
Aggregated content is material that is copied from another website, for example, product descriptions from an equipment manufacturer or apparel…
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Tips
Getting Smart about Cybersecurity
It is no secret that cybersecurity has become an issue that cannot be ignored. Here are a few tips to…
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Calibrate Your Website for the Seasonal Rush
I have this task set annually to November 11th on my internet marketing calendar. It is time for the website’s holiday…
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Tips
What Search Engines Look For on Your Website
When a search engine crawls your website, it wants to know: What products and services does this website have to…
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What’s popular in online and social media marketing?
What I am seeing more and more of are platforms catering to the online shopping experience, which is great for…
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