Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

Eric PricemanJune 13, 2019

Uncovering Your Customers’ Needs

The beauty of the relationship between customer base and company is that it is totally measurable. The sole criterion of…
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Eric PricemanJune 6, 2019

Reach Your Prospective Clients: Email Marketing

Email marketing is another successful tool to get the word out about your business, but it has its financial pitfalls…
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Eric PricemanMay 29, 2019

Managing Tough Times in the Business

Sometimes when business is not going the way it should, business managers and owners try to right the ship alone.…
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Eric PricemanMay 23, 2019

Establish a Consistent Company Culture

When establishing the blueprint and guidelines for your business, consistency must be at the top of the list. Your employees…
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Eric PricemanMay 15, 2019

Utilizing Concise Communication to Market Your Business

Networking is a good marketing tool, but it is only the first step to making a business stronger. In today’s…
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Eric PricemanApril 30, 2019

Can competition be a good thing for my awards business?

Think about what it would be like if there was no competition in the consumer marketplace. Prices would be the…
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Eric PricemanApril 24, 2019

The Truth to Being an Effective Manager

Never be afraid to say what you mean, and never be afraid to confront issues head-on. Remember that you are…
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Eric PricemanApril 18, 2019

Successfully Sell Your Awards

To sell a concept successfully, it is important that we get a “buy-in” from the party to whom we are…
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Eric PricemanApril 12, 2019

Stepping Outside of Your Comfort Zone

Let’s think about our businesses for a minute. What if everything was still the same as it was five, 10,…
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Eric PricemanApril 3, 2019

Rethink Your Product Offerings

If you have certain products that are created through outdated technology, it is time to move them out. Don’t leave…
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Eric PricemanMarch 11, 2019

Revisit Your Business Model

You probably have a business model somewhere buried in the back of your head. This model is the blueprint of…
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Eric PricemanMarch 6, 2019

Diversify Your Business for Success

It is never too late to diversify. By not doing so, it might eventually become too late, as forward-thinking competitors…
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Eric PricemanFebruary 26, 2019

When are equipment and technological advances a bad thing for the awards retailer?

As long as the equipment is used in conjunction with the short- and long-term plans of the business, then it’s…
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Tips

Eric PricemanFebruary 11, 2019

Adapting to Your Target Customer

It is unlikely that your target customer is exactly the same today as it was when you first began or…
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Tips

Eric PricemanJanuary 28, 2019

Establishing Workplace Safety

Although you can never prevent an unexpected negative occurrence, it is a good idea to have a plan for you…
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Eric PricemanJanuary 21, 2019

Expanding Your Marketing Efforts

Our marketing as awards retailers is mostly limited to the local level. It is almost akin to a grass-roots campaign…
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