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Lane Seven Launches Direct-to-Consumer Retail Website

Previously, Lane Seven products were only available via wholesale channels.

lane seven
(Image: shop.lanesevenapparel.com)

Lane Seven announced the launch of its direct-to-consumer e-commerce store.

Previously, Lane Seven was only available via wholesale channels to customers with a business license. The Lane Seven retail line offers unisex styles in fabrics, such as 3-end fleece, their signature vintage, and 100% combed ringspun cotton.

“Being in manufacturing for nearly 30 years, we knew perfecting retail-quality fleece had to be at the core of our business,” said Nabeel Amin, CEO and founder of Lane Seven. “So now after challenging the status quo on what’s possible in the wholesale space when it comes to industry standards for high-quality fleece, we hope to keep innovating in the retail space.

The company decided to add a retail extension of the brand because of all the requests they received from commercial consumers who had discovered them through branded apparel and wanted to buy the blanks for themselves.

Lane Seven says it sees the expansion into retail as a long-term growth strategy for the wholesale side of the business. The company states the expansion into retail will generate a whole new level of brand awareness that will funnel back into the wholesale business.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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