L2 Brands Acquires Suppliers from S&S Activewear

Ouray Sportswear and Locale Outdoor are now a part of L2's portfolio

L2 brands Locale Outdoor

L2 Brands, a manufacturer of custom apparel and headwear, announces that it has acquired Ouray Sportswear and Locale Outdoor from S&S Activewear, a distributor of apparel and accessories.

With five decades of experience, Ouray is a supplier of apparel and headwear to the destination, collegiate, golf, and corporate channels. Since its founding as Ski Country Imports in 1965, Ouray has grown to serve more than 4,000 customers annually. In 2021, Ouray acquired Locale, whose outdoor-inspired headwear and accessories feature hyper-localized designs.

“We are thrilled to welcome the Ouray and Locale team to the L2 family,” says Paige Wingert, CEO of L2 Brands. “Both are a tremendous addition and highly complementary fit for L2’s portfolio with significant potential for continued growth. We look forward to working with their team as we focus on bringing Ouray’s and Locale’s products to new customers and markets.”

S&S acquired Ouray as part of its acquisition of distributor TSC Apparel in 2021. L2 is the owner of apparel, headwear, and home decor brands League and Legacy.

“We are pleased to reach an agreement with L2 Brands, an ideal partner with the strategic capabilities and shared mission that will best position Ouray for long-term success,” says Frank Myers, CEO of S&S Activewear. “It has been a privilege to work alongside Ouray’s talented team, particularly as the business has grown in partnership with S&S. We look forward to seeing all that the Ouray team will accomplish as they join L2, and we are excited to continue serving our customers as their distribution partner across North America.”

BMO Capital Markets and Integris Partners served as financial advisors to L2 Brands and Miller & Martin PLLC acted as its legal advisor. Intrepid Investment Bankers served as the exclusive financial advisor, and McDermott Will & Emery LLP acted as the legal advisor to S&S.

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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