L.A.T. Apparel welcomes Sarah Leonhirth to its growing team
Leonhirth joins as director of sales & strategic partnerships.

L.A.T. Apparel is excited to welcome Sarah Leonhirth to the team, bringing with her experience in sales leadership, distributor partnerships, and national account strategy across the apparel and lifestyle industries.
In a press release, L.A.T. said Leonhirth is an accomplished sales executive with a strong track record of driving revenue growth, strengthening market presence, and leading impactful sales initiatives. She is known for bringing teams, customers, and partners together around shared goals to deliver consistent, lasting results.
In her role as director of sales and strategic partnerships, Leonhirth will lead L.A.T. Apparel’s key strategic partnerships and oversee the inside sales team. She will focus on expanding core relationships, identifying new growth opportunities, and aligning sales channels to support continued growth.
Known for her clear communication and collaborative leadership style, Leonhirth has earned a reputation for driving performance while building trust across teams and partners. Her strategic mindset and hands-on approach make her a strong addition as the company continues to expand.
“We are thrilled to add Sarah to the team,” said Rachel Newman, president of L.A.T. Apparel. “Her experience, leadership, and ability to build strong partnerships will play an important role in our continued growth.”



