Kornit Digital and threeASFOUR Collaborate for NYFW

Kornit Digital Ltd., a manufacturer of digital textile production technologies, collaborates with fashion designers threeASFOUR. The new collection, KUNDALINI, premiered during New York Fashion Week, demonstrating capabilities for designers in the fashion industry to express creativity.

Founded in 2005, threeASFOUR melds technology with traditional craftsmanship to create pieces that are fashion and art. Working closely with Kornit, threeASFOUR took design freedom to create their fashion vision, while eliminating waste. The entire collection was produced using Kornit’s MAX technology, offering digital decoration and design capabilities.

“Collaborating with top global designers like threeASFOUR demonstrates that fashion production can be cleaner and more sustainable, while also being efficient and more responsive to inspiration and creativity,” says Ronen Samuel, Kornit Digital CEO. “Following the massive success of Tel Aviv Fashion Week, we are now creating exhibits and partnerships in New York, Los Angeles, London — and other global fashion hubs that need to adopt eco-conscious digital means of production.”

“We’ve built our brand on pushing boundaries, advancing social progress, and uniting fashion with nature and with self while experimenting with technological innovations,” adds Adi Gil, creative director at threeASFOUR. “Our vision for more sustainable and meaningful fashion unites us with Kornit Digital, whose technologies seem to have been designed from the ground up to help us achieve our goals. We’re excited about the infinite design freedom that Kornit on-demand production solutions offer the fashion industry, and how it could help grow our brand and raise our profile and accessibility in the marketplace.”