The event was open to brand owners, design agencies, marketers, and others who utilized the INX Color Catalog to produce a single commercial can design between Jan. 1 and Dec. 31, 2020.
Great Lakes Brewing Company’s Crushworthy Lo-Cal Citrus Wheat entry (pictured right) won the contest with 264 votes, 80 more than runner-up Jacki O’s Brewery. Voting took place on the INX International Ink Co. Facebook page and concluded May 17 after one week.
The other of the five finalists included Brewery Ommegang, Duvernois Creative Spirits, and Wis-Pak. All of the contest entries submitted were required to use no less than two colors from the INX Color Perfection library.
“We launched our new canning line just as the pandemic hit. With more competition than ever, we knew our debut cans needed to have an immediate visual impact to make our brand shine on the shelf,” says Jameson Campbell, creative designer for Great Lakes Brewing Company. The Cleveland-based brewer has been in business since 1986 and offers a sophisticated and diverse selection of craft beers.
Renee Schouten, director of marketing for INX International Ink Co, says Great Lakes Brewing Company is one of more than 200 beverage brands, breweries, can makers, design agencies, and other beverage marketers that use the INX Color Catalog.
The Great Lakes Brewing Company team will receive an engraved trophy for the win.