EMU Partners With BSN SPORTS and Under Armour

bsn EMU UA

The Eastern Mennonite University Athletic Department enters a five-year partnership with Under Armour through BSN SPORTS. The agreement, effective immediately, is part of the BSN SPORTS Collegiate Select program.

The agreement includes incentives in the form of discounts and rewards, with incentives for on-field achievements and additional marketing and promotional opportunities.

“Branding and partnerships have become essential elements of a successful athletics program,” says EMU director of athletics Dave King. “Just as a unified approach to a game is important to a team, a program unified around one brand reflects a commitment to excellence. The incentives, rebates, and a one-stop shopping opportunity are exciting elements of this agreement with Under Armour and BSN.  We are excited about the opportunities this partnership provides for our athletes, coaches, alumni, and the broader campus community.  We are proud to display the UA and BSN logos and wear their gear reflecting this partnership.”

Bill Stote, collegiate select vice president, adds, “We are excited to partner with the EMU Royals to elevate the performance and impact of their top-notch and growing athletic program.”

BSN SPORTS Collegiate Select partners with the company’s key vendors to provide apparel and equipment to colleges and universities across the country.

For more information, visit

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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