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Coloreel and Hirsch Solutions Expand Partnership

According to the companies, the partnership was strengthened to meet increased demand on the U.S. embroidery market

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(Image courtesy Coloreel)

Coloreel, with its technology for digitally dyeing embroidery thread, announces an expanded partnership with Hirsch Solutions, a distributor of embroidery machines and other decoration equipment.

According to the companies, with the strengthened partnership, both are making additional investments in the areas of sales, service and support, and marketing to meet the increased demand on the U.S. market. As a result, Hirsch has exclusive sales rights when Coloreel is purchased for use with a Tajima embroidery machine in the U.S. Additionally, Hirsch is authorized to distribute Coloreel to the entire U.S. territory.

“I am so excited to announce that we and Hirsch now are taking this step to strengthen our partnership to meet the increasing demand for our products and technology on the U.S. market,” says Torbjörn Bäck, CEO at Coloreel Group AB.

“Automating the process between automation solutions developed by Pulse Microsystems and Tajima embroidery machines creates unique opportunities for e-commerce companies to easily integrate,” states Ed Levy, director of software technologies and marketing at Hirsch. “All of us at Hirsch are very excited with our expanded relationship with Coloreel.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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