Collective Approach Provides Graphic Solutions for Spire Motorsports

Spire Motorsports partners with General Formulations, Mutoh America, and Royal Sovereign

Spire General Formulations Mutoh Royal Sovereign

American racing organization Spire Motorsports enters a partnership with General Formulations, Mutoh America, and Royal Sovereign to provide vinyl wrapping, printing, and laminating solutions for the team’s NASCAR Cup Series effort.

Through the partnership, General Formulations expands its NASCAR footprint while also incorporating industry partnerships with Mutoh America and Royal Sovereign to provide Spire Motorsports with a suite of resources to wrap the team’s Nos. 7 and No. 77 Chevrolet Camaros, transporters, and pit equipment.

“General Formulations is extremely excited to expand our NASCAR footprint as a NASCAR Cup Series team sponsor with Spire Motorsports for the 2021 season,” says Matt Edwards, product manager, General Formulations. “We’re looking forward to our new partnership and seeing the General Formulations logo displayed on the team’s cars. We wish the entire team the best of luck in 2021.”

The company’s AutoMark vinyl wrap films will be used to wrap Spire Motorsports cars and race transporters.

The trio of companies will be featured as co-primary sponsors aboard Spire’s No. 77 Chevrolet with Justin Haley at the controls in March at Phoenix Raceway and later in the year at Michigan International Speedway. All three maintain an associate sponsorship presence throughout the season.

Meanwhile, Mutoh America and Royal Sovereign supply the team with welcome efficiencies—providing printers, cutters, and laminators to expedite the printing and car wrapping processes. The partnership allows Spire Motorsports to manage its printing, wrapping, and laminating needs entirely in-house.

“We are proud that Spire Motorsports has chosen the Mutoh XpertJet printer and ValueCut cutter as their exclusive solution for wrapping their No. 7 and 77 cars along with their race transporters for the 2021 NASCAR season,” states Brian Phipps, president of Mutoh America Inc. “We are excited to have our printers and cutters used in the NASCAR Cup Series by a top-notch team like Spire Motorsports.”

Carl Hoffman, Royal Sovereign graphics director of sales, adds, “We are honored to be part of a partnership that reflects our dedication to the racing industry. Our Sigmont 65H laminator will be an integral part of this three-way partnership.”

The 2021 season kicks off next weekend with the Great American Race at Daytona International Speedway. FOX televises the 63rd running of the Daytona 500 live on Sunday, Feb. 14, 2021, beginning at 2:30 p.m. ET. The first of 36 races on the 2021 NCS schedule broadcasts live on the Motor Racing Network and SiriusXM NASCAR Radio.

“We’re both proud and grateful that General Formulations, Mutoh America, and Royal Sovereign see the value in Spire Motorsports and the NASCAR Cup Series,” says Spire Motorsports co-owner T.J. Puchyr. “From the team’s perspective, it doesn’t take long to realize the benefits of having a turnkey printing and graphics shop in house. We’ve already realized those efficiencies many times over. It’s an exciting time for Spire Motorsports. We can feel the momentum building, and the excitement in the shop is palatable.”

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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