CIT Group Inc. announces the start of its annual partnership with Feeding America. This year, the company doubles its commitment to fight against hunger and donates Two Million Meals for people struggling with food insecurity across the country.
The Two Million Meals campaign expands CIT’s One Million Meals campaign from years prior due to the increased demand for food assistance due to the COVID-19 pandemic.
CIT invites customers, employees, and social media followers to join in and help provide Two Million Meals for people in need through actions like campaign sharing on social media and signing up for eStatements. Find other avenues to get involved here.
“Our annual hunger-relief campaign, in partnership with Feeding America, has been a way for CIT to join with our customers and employees during a season of giving to help provide food for people who need it most,” says Gina Proia, chief marketing and communications officer at CIT. “As we see a growing number of people facing hunger this year and an increased demand on food banks, food assistance is more crucial than ever, and Two Million Meals is a meaningful way we can help our communities now.”
Feeding America is a nationwide network of 200 local food banks and 60,000 food pantries and meal programs that serve more than 40 million people each year. Through last year’s One Million Meals campaign, CIT helped provide 1.5 million meals to people in need, exceeding its original campaign goal by 50%. This year’s Two Million Meals campaign will run through Dec. 15.
“Feeding America is grateful for our three-year partnership with CIT. We appreciate their commitment to helping donate even more meals this holiday season,” says Lauren Biedron, vice president of corporate partnerships at Feeding America. “Their support helps the Feeding America network provide more nourishing meals to communities in need and respond to the increased demand in the wake of the pandemic.”