Wordiness Woes: Solving challenges of overly wordy text on awards

It's important to talk to your customers about potential challenges, even if it is uncomfortable.

When estimating how long it takes to lay out a plate, remember to consider the time making corrections, checking spelling, and communicating back and forth with your customer.

For example, overly wordy text creates a number of challenges. Text that is overly wordy is a challenge to layout and is often poorly written. Too much text can also contain incongruent messages. Related messages need to be placed near each other. Unrelated or loosely related information requires separation.

I often use separators or ornaments to separate unrelated text, or I will use them to highlight important information when a plaque is overly wordy. You don’t want the main or most important message to be lost among the less-important data. I also use bold and italics to highlight or differentiate important thoughts.

-Bob Hagel, Eagle’s Mark

Bob Hagel

Bob Hagel

Bob Hagel and his wife Dana offered a full line of personalized products using laser engraving, sandcarving, and full-color UV direct print on products for nearly 20 years. The pair sold their 17-year-business Eagle’s Mark Awards & Signs in September 2020. Bob remains an expert in the awards, recognition, and signage industries while he enjoys retirement.

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Charlie Fox

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