A word-of-mouth strategy can be another great way to market your small business. We can create a lot of business from our circle of influence, so do not take this for granted. A great way to get started is to ask for reviews, find out how people learned about your business, and follow up with customers shortly after they purchase; but have a plan for what to do with that information when you receive it. Thank-you notes go a long way and encourage customers to keep talking about your business with others; basically, have a call-to-action for them.
A book I recommend that can give you some insight is “Talk Triggers” by Jay Baer and Daniel Lemin. It helps give you a way to talk about your business. Remember we all can influence, so learn to talk about your business to meet your customer’s needs.