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Cashing in on the Sublimated Holiday Marketplace: Business gifts

Did you know: The holiday marketplace looks a lot different for business purposes?

The holiday marketplace isn’t limited to home décor and personalized gifts, as many businesses also provide holiday gifts to employees and customers. The business gift category is more in line with promotional products rather than custom gifts. A typical business gift item is sublimated with the company’s logo – rarely is a holiday theme used in the decoration. Instead, the holidays are used as an opportunity to thank employees for their service while keeping the business brand alive.

Product Ideas: Mugs, mousepads, koozies, keychains, coasters, ornaments, paperweights, bags, bookmarks, poker chips, apparel, towels, and water bottles.

-Robin Kavanagh, Sawgrass

Catch up on “Cashing in on the Sublimated Holiday Marketplace: Personalized gifts

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