The GRAPHICS PRO Files is a podcast series covering an array of topics in the graphics industry, including apparel decorating, awards and customization, and signage and printing. Navigate the ever-evolving landscape with some of its most savvy and successful influencers. We’ll take a deep dive into the craft every second Monday of the month, delivering the latest tips & tricks and business advice. Have an idea, a tip, or a question you’d like to see answered? Email the host, Regan Dickinson, at rdickinson@nbm.com.
-
Ep. 23 – DTG on Polyester with Brandon Levy
Brandon Levy, owner of North Carolina’s Digitize4U, dives into the challenges of doing DTG on polyester. He also discusses how…
Read More -
Ep. 22 – Signage Tips & Tricks with Rick Williams
Longview, Texas, signmaker Rick Williams has been perfecting his craft since 1973. He discusses his work with vinyl and offers…
Read More -
Ep. 21 – Creating an Online Quiz for ‘Concierge’ Service
Chanel Stovall, owner of online-based apparel shop Tee Guru USA, developed an online quiz to streamline orders for customers and…
Read More -
Ep. 20 – The Importance of Educating Your Customer at the Door
In Part 2 of our two-episode interview with Howard Potter, we discuss tips on how to improve customer service to…
Read More -
Ep. 19 – How A&P Master Images Grew by 19% Last Year
In Part 1 of this two-episode interview, Howard Potter discusses how preparing for “what if” enabled A&P Master Images to…
Read More -
Ep. 18 – Kenny Walker Discusses the Evolution of 70 Years of Business
Oklahoma City-based Walker Companies celebrates 70 years of working in the custom graphics industry. Owner Kenny Walker discusses how the…
Read More -
Ep. 17 – Loftipop’s Sublimation Techniques and Business Growth
Rachel O’Neill and her husband took their sublimation work to the next level with Loftipop. We break down some of…
Read More -
Ep. 16 – Building Employee Relationships with Rachel Stuckey
Rachel Stuckey, co-owner of one-stop shop My Awesome Graphics, tackles the difficult subject of how to deal with difficult employees.…
Read More -
Ep. 15 – Finding Success with an Open-Door Philosophy with Elsie Acevedo
Elsie Acevedo, owner of Deluxe Screen Printing in Los Angeles, joins the podcast to discuss her open-door philosophy and the…
Read More -
Ep. 14 – Lon Winters Talks Shipping Revenues, Getting Out of Survival Mode
Custom apparel professional Lon Winters joins The GRAPHICS PRO Files to talk about the hard choices made during the pandemic.…
Read More -
Ep. 13 – The Nuts and Bolts Behind a Successful Shop
GRAPHICS PRO columnist Aaron Montgomery talks about where new shops go wrong and how business plans are intimidating but necessary.…
Read More -
Ep. 12 – Patches, Gradients, and eCommerce with Erich Campbell
Embroidery expert Erich Campbell details the nuances behind executing perfect patches and the secrets behind creating professional gradients. He also…
Read More -
Ep. 11 – Prepping for the Holidays with Bob Hagel
Laser-engraving wizard Bob Hagel joins the podcast to talk holiday and corporate gifts, and the secret behind 17 years of…
Read More -
Ep. 10 – Holiday Gift Ideas and Supply Chain Workarounds
Braden Todd explains how he benefited from diversifying his shop’s services and offers solutions to supply chain shortages. The man…
Read More -
Ep. 9 – How Social Media Can Boost Sales (PLUS a Printer Giveaway)
Jess Bonifacio and Mike Shedd of Wrapsesh, aka Vinyl Vixen Wraps, explain how having 40,000 Instagram followers keeps them busy.…
Read More -
Ep. 8 – Mastering Workflows and Checklists with Charity Jackson
Charity Jackson, owner of California-based Visual Horizons Custom Signs, joins the podcast to discuss different approaches to wraps and signage.…
Read More
