The GRAPHICS PRO Files is a podcast series covering an array of topics in the graphics industry, including apparel decorating, awards and customization, and signage and printing. Navigate the ever-evolving landscape with some of its most savvy and successful influencers. We’ll take a deep dive into the craft every fourth Tuesday of the month, delivering the latest tips & tricks and business advice. Have an idea, a tip, or a question you’d like to see answered? Email our multimedia content manager, Drew Cooper, at [email protected].
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Ep. 21 – Creating an Online Quiz for ‘Concierge’ Service
Chanel Stovall, owner of online-based apparel shop Tee Guru USA, developed an online quiz to streamline orders for customers and…
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Ep. 20 – The Importance of Educating Your Customer at the Door
In Part 2 of our two-episode interview with Howard Potter, we discuss tips on how to improve customer service to…
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Ep. 19 – How A&P Master Images Grew by 19% Last Year
In Part 1 of this two-episode interview, Howard Potter discusses how preparing for “what if” enabled A&P Master Images to…
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Ep. 18 – Kenny Walker Discusses the Evolution of 70 Years of Business
Oklahoma City-based Walker Companies celebrates 70 years of working in the custom graphics industry. Owner Kenny Walker discusses how the…
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Ep. 17 – Loftipop’s Sublimation Techniques and Business Growth
Rachel O’Neill and her husband took their sublimation work to the next level with Loftipop. We break down some of…
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Ep. 16 – Building Employee Relationships with Rachel Stuckey
Rachel Stuckey, co-owner of one-stop shop My Awesome Graphics, tackles the difficult subject of how to deal with difficult employees.…
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Ep. 15 – Finding Success with an Open-Door Philosophy with Elsie Acevedo
Elsie Acevedo, owner of Deluxe Screen Printing in Los Angeles, joins the podcast to discuss her open-door philosophy and the…
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Ep. 14 – Lon Winters Talks Shipping Revenues, Getting Out of Survival Mode
Custom apparel professional Lon Winters joins The GRAPHICS PRO Files to talk about the hard choices made during the pandemic.…
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Ep. 13 – The Nuts and Bolts Behind a Successful Shop
GRAPHICS PRO columnist Aaron Montgomery talks about where new shops go wrong and how business plans are intimidating but necessary.…
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Ep. 12 – Patches, Gradients, and eCommerce with Erich Campbell
Embroidery expert Erich Campbell details the nuances behind executing perfect patches and the secrets behind creating professional gradients. He also…
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Ep. 11 – Prepping for the Holidays with Bob Hagel
Laser-engraving wizard Bob Hagel joins the podcast to talk holiday and corporate gifts, and the secret behind 17 years of…
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Ep. 10 – Holiday Gift Ideas and Supply Chain Workarounds
Braden Todd explains how he benefited from diversifying his shop’s services and offers solutions to supply chain shortages. The man…
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Ep. 9 – How Social Media Can Boost Sales (PLUS a Printer Giveaway)
Jess Bonifacio and Mike Shedd of Wrapsesh, aka Vinyl Vixen Wraps, explain how having 40,000 Instagram followers keeps them busy.…
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Ep. 8 – Mastering Workflows and Checklists with Charity Jackson
Charity Jackson, owner of California-based Visual Horizons Custom Signs, joins the podcast to discuss different approaches to wraps and signage.…
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Ep. 7 – Bring the Wow Factor to Sublimation with Cheryl Kuchek
Cheryl Kuchek is the owner of Just My Imagination DeZigns in New York, and a regular columnist for GRAPHICS PRO…
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Ep. 6 – How to Make a ‘Hype’ Video with Adam McCauley
Adam McCauley, co-owner of screen-printing and embroidery shop Sandlot Sports, joins the podcast to share advice on how to prepare…
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