Education
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Signs of Days Gone By
One of the things that keep me interested in our work is that it is so varied. From creating a…
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Clarity is Key
Clarity is such an interesting concept. Clarity is “the quality or state of being clear.” But what does being clear…
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Don’t Settle for Good and Leave Great on the Table
My last career in the 1980s, before I started my long journey in the sign industry in 1985, was working…
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Verifying Substrate Colors in the Field
It’s late, you’re late, and your Sherwin Williams Paint Code book and your Pantone color book are both sitting on…
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The Truth About Section 179: Tax Savings on Equipment
Typically, no one talks about Section 179 until Q4. That’s when all of the equipment dealers start to encourage you…
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Converting a Child’s Drawing to an Engraving
There are lots of ways to use a laser engraver to personalize gifts, but the most sentimental gifts can be…
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Ep. 51 – Focus and Diversify
This episode is sponsored by Hix Corporation. Growing a business from scratch with a targeted niche, intelligent outsourcing, continuous quality…
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Heat Press Designs and Labor Efficiency
I caught myself looking out of my workshop window and literally watching the grass grow. I had just closed my…
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The Importance of the Pantone Color Bridge Swatch Book
What is Pantone? Think of it as a trip to your local Benjamin Moore paint store. Upon arrival, you will…
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The Incoming Wave of DTF Printing
Direct to film, or DTF printing, is one of the newer options to crop up in the garment decoration world.…
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Lasering Logos: What You Need to Know
Working with customers’ graphics can often be a major challenge and, in some cases, the biggest hurdle to completing a…
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Equipment Financing for Startups
One of the reasons that the customization business is so attractive is because it not only speaks to people’s creativity…
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Hard Bid vs. Design/Build Sales Strategies
In today’s competitive world of providing turnkey architectural signage for large projects that involve both interior and exterior signage, it…
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Rising Costs, Rising Prices
My husband and I both started in the sign industry in production, and while owning the business for 27 years…
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Digital Time Machine in Photoshop
We all make mistakes! It’s human nature to err, and I’m sure if we closely examine our lives there are…
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Cheers to Drinkware
The drinkware market has grown to become the second-largest market for custom decoration after apparel, valued at $4.35 billion in…
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